What principle did the colonists advocate for when fighting against British rule?

The colonists advocated for the principle of "taxation with representation" as a fundamental aspect of their fight against British rule. This principle underscored their belief that it was unjust for the British government to impose taxes on the colonies without providing them with representatives in the British Parliament. The slogan became a rallying cry for the colonists who felt that, as British subjects, they deserved a voice in decisions that affected their taxes and livelihoods. This demand for representation was pivotal in shaping the political landscape of the time and eventually led to the broader movement for independence, as the colonists sought to establish a government that reflected their interests and rights. The concept was rooted in the idea that a government's legitimacy comes from the consent of the governed, which was a key factor in the colonies' push for self-governance and independence from British control.